BEAUTY/EVENT

Annual Live Hair & Fashion Show that draws thousands to attend and get a glimpse into the highly competitive world of hair and fashion

  • For all three consecutive years, Bolt PR was hired to organize, promote and coordinate the live hair show competition in its entirety to name Southern California’s Top Stylist
  • Bolt PR was hired to generate stylist entries, sell sponsorships, drive attendance at the event, secure high-profile judges, and organize all elements of the show, from the show timeline and flow to the sponsorship benefits, vendors, participants, partners, etc.
  • Bolt PR researched and secured strategic community partners, sponsors, and attendees and created a strategic communications plan
  • Bolt PR reached out directly to thousands of Southern California stylists and thousands of locals to drive entries and attendance to the show
  • Bolt PR crafted press material and proactively pitched pre- and post-event coverage to national trade and regional media
  • Results included:
    • Thousands of attendees over the course of three consecutive years in attendance for the event
    • Dozens of on-site press members, as well as millions of targeted media impressions in outlets that include the Beauty Launchpad, The Colorist Magazine, LOCALE Magazine, Los Angeles Times, Modern Salon, Newport Beach Independent, Modern Luxury, American Salon, and a front page feature in the fashion section of the Orange County Register
    • Judging panels comprised of beauty industry elite, including Marc Malkin of E! News, Shanna Moakler, actress and model; Frank Galasso, celebrity stylist; Laurent D. of Privé Salon; Leyla Milani Khoshbin, Hollywood actress and founder of Milani Hair; and Raha Lewis, former staff writer for People Magazine and People StyleWatch
    • Dozens of confirmed sponsors, equating to tens of thousands of dollars in sponsorships each year
    • Leveraged social media through the event’s networks, as well as cross-promotions with sponsors and judges, to generate thousands of likes, RTs and MTs on Twitter, Facebook and Instagram

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