Caroline built Bolt PR from the ground up and has worked with clients to drive long-term business growth in industries ranging from technology, travel, hospitality and health and fitness, to education, retail, marketing and community service. During her career, Caroline has helped organizations appear on the front cover of magazines, on national morning and evening news programs, in newspaper business features and on high-profile news sites. Caroline’s work has resulted in high-profile media placements in outlets such as Buzzfeed, Forbes, New York Times, Wall Street Journal, Good Morning America, E! News and ABC World News, to name just a few.
Prior to establishing Bolt PR, Caroline worked in-house at The Active Network, Inc., overseeing the community, education and government services divisions, as well as the active.com property. She also worked as the PR Director at Carillon ERP, as well as at Vollmer PR, which was later acquired by Edelman.
Caroline graduated from North Carolina State University with a degree in public and interpersonal communications. Today, Caroline is an executive board member for Melvin Ingram’s Mission Possible Foundation and an active member of the Forbes Agency Council, an invitation-only organization for executives in successful public relations, media strategy, creative and advertising agencies. Caroline has served on several boards and is an active philanthropist.
When did you know you wanted to be a PR pro?
My first internship – back in the day when we knocked on the doors of the news stations and handed out personal invitations to events – I realized PR was my calling. I loved meeting new people, networking, finding creative ways to tell stories and developing campaigns that put brands on the map. I also loved the thrill of landing the interview, and then the story, in major news media.
What do you enjoy most about working at Bolt PR?
Our team, our clients and the opportunity to come together and make a difference every single day.
As a mom of two little ones, I love spending time with my family. When I’m not working, I relish in being able to focus on them, from putting together puzzles and reading, to traveling, swimming and playing at the park.