FITNESS

Unique fitness product for all levels, from active lifestyle enthusiasts to elite athletes

  • Bolt PR was hired to launch the first and only portable, lockable and waterproof foam roller
  • Secured nearly 84 million media impressions in first few months of campaign, including: About.com Health, ACE Fitness, Austin Fit Magazine, Club Industry Magazine, CNN Health, Denver Life Magazine, DudeIWantThat.com, Examiner.com, Fit Bottomed Girls, Fox News, Glamour, Huffington Post, LIVESTRONG.com, MizzFit.com, Muscle & Fitness Magazine, San Diego Family Magazine, Triathlete Magazine, and many more
  • Secured media appointments in NYC for coverage with: Good Housekeeping, Health, SELF, Yahoo! Health
  • Helped attract ambassadors and affiliates to join the team, including personal trainers, Olympians and NFL athletes
  • Secured social media endorsements/testimonials from more than a dozen top NFL athletes through relationships with sports agencies
  • Partnered with Instagram fitness influencers for brand engagement and sales conversions of the products
  • Secured direct sales opportunities with targeted online distributors, including Touch of Modern, Aha Life and more

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