National, fast-growing burger franchise

  • Bolt PR was hired to introduce the burger concept to Orange County with the grand opening of its first restaurant in the market
  • Bolt PR rolled out the red carpet (literally), hired a musician, brought in the step-and-repeat, and organized a high-profile VIP preview party with more than 250 influential residents and media in attendance
  • Bolt PR hand-delivered Good Neighbor Cards to more than 2,000 local business professionals driving coupon redemption at the new location
  • Bolt PR conceptualized and coordinated charitable programs with local schools and on-target nonprofits, and leveraged each for maximum cross promotion and additional media coverage
  • Bolt PR led media strategy, including organizing a media tasting event and ongoing proactive media relations
  • Results for the Orange County opening include:
    • The VIP party was filled to the brim, including city dignitaries, fire and police chiefs, business owners and executives, school principals and administrators, youth sports leaders and coaches, and one of Bravo TV’s Real Housewives
    • Helped create lines out the door for two weeks and exceeded sales goals following the opening
    • Secured more than 84 articles in Orange County alone in a 12-month period, equating to more than 29 million media impressions and $129,000 in PR value
    • Bolt PR has since been hired by seven other franchisees to support grand openings and ongoing marketing strategy and implementation
  • Bolt PR also led media strategy for a EatandTweet Social Media Campaign aimed to get celebrities into the franchise location to Tweet about the experience and assist in building social media fan base and drive traffic
  • Results include:
    • Secured celebrity smashers that included NFL players and Bravo TV Real Housewives stars
    • Earned the most media impressions of all agencies throughout the country, totaling more than 4.2 million from this one event

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