Nonprofit movement that encourages business and individuals nationwide to take the pledge to help victims of domestic violence

  • Secured local, regional and national press coverage surrounding the initiative in a matter of weeks, totaling more than 50 million impressions.
  • Coverage includes: 102.7 KISS-FM, Bustle, Buzzfeed, CNN, Elite Daily, Entertainment Tonight, Entrepreneur Magazine, ESPN Radio, Good Housekeeping, Good Men Project, Huffington Post, Jezebel, KABC, LA Weekly, Los Angeles Times, Mashable, MSNBC, MTV, People Magazine, The Real, Reddit, Refinery29, Security Brief, TODAY Show, Yahoo! Health, broadcast stations throughout the country, and so much more
  • Helped secure hundreds of pledges from businesses around the world to join in the effort to help victims of domestic violence
  • Received tens of thousands of website hits in a matter of weeks from the publicity, along with an outpouring of gratitude from shelters, victims and the general public
  • Grew the social media audience of the movement to more than 2,000 fans/followers in just a few months
  • Secured a former NFL player and current host of a major television show as an official Celebrity Ambassador of the movement
  • Coordinated community ambassadors from around the country to activate business pledges in their local communities
  • Created all supporting collateral, training materials, marketing materials, and other assets to promote the movement

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