With nearly three billion users currently active on social media, it’s easy to see why so many brands are turning to platforms like Facebook and Instagram to lead their marketing endeavors. But with so many different channels, guidelines and post types, that number might overwhelm novice marketers. Whether you’re just stepping out into the social media marketing world, or an avid user looking for a refresher on the basics, we’ve got you covered with a handful of social media best practices!
Before you hit the ground running with organic and paid content, it’s crucial to define your audience. Who are you trying to connect with – homeowners, millennials, dog moms? Once you’ve nailed down your high-level audience, it’s time to dig a little deeper. Social media allows you to refine your target audience by age, gender, income, and purchasing tendencies, to further hone in on your desired customer base.
Whether you’ve set out to grow your Facebook page likes or are looking to increase website traffic, you should never start a social media campaign without tangible goals and KPIs. At Bolt, we’re fans of setting SMART goals, as in specific, measurable, aspirational, relevant and time-based. Once you have your SMART goals down, it’s time to get creative!
Finding your brand voice and aesthetic is one of the most exciting steps in the creative process, but once you’ve started, it’s important seeing it through. As a brand, showing consistency, even through something that seems as simple as an Instagram profile aesthetic, helps garner trust with your users, boosts engagement and increases reliability.
When working on community management day in and day out, it’s easy to get in the swing of responding in an almost robotic tone. Put yourself in the user’s shoes – would you want to receive an automated response from a brand? Or would you prefer a tailored, humanized reply? Take the extra few minutes to personalize your response, you never know when it could be the sole reason behind another sale for your company!
If you’re looking to step up your social media presence, our digital marketing experts are here to help! Contact Bolt Public Relations today to see how we put these and so many other practices into play to expand your online reach and generate more business!