Bolt Trend Report - Week of March 1

Hello, everyone, and happy Monday! It’s officially the first day of March and I don’t know about you, but the Bolt team is ready to tackle another month in 2021. March is a month filled with tons of excitement and holidays, such as National Women’s History month, St. Patrick’s Day and Holi, and of course, March Madness. If you’re ready for it, let’s kick off the month strong with the trends you need to know this week.

Upcoming Holidays & Observances

  • World Compliment Day – March 1
  • Employee Appreciation Day – March 5
      • Keep an eye out for a post celebrating our Bulldogs on our Instagram page!
  • International Women’s Day – March 8
  • Daylight Savings Day – March 14
      • We “spring” ahead!
  • Selection Sunday – March 14
      • Read more below!

 

Trends You Should Know

  • For college basketball fans, this may be one of your favorite months of the year. March Madness fully kicks into high gear on Sunday, March 14, for Selection Sunday and games follow shortly after, starting Thursday, March 18. To ensure that the games follow COVID-19 procedures as much as possible, all games will be played within Lucas Oil Stadium in Indianapolis, to limit travel, and each team will have their own floor within a dedicated hotel to separate them. See here for a full breakdown of when the games tip off and here’s to your team making it – please send some luck to this N.C. State fan!

 

  • The Golden Globes were held this weekend and it seems like the biggest winner was streaming services. Shows from Netflix, Hulu and Amazon Prime dominated the categories and even swept some of them like Netflix’s “The Crown.” You can see a full list of award winners here and potentially plan out what’s next on your watch list. In our minds, the real winner was Jason Sudeikis, who channeled all of us on a Zoom meeting working from home and accepted his award for “Ted Lasso” in a tie-dye sweatshirt.

 

  • Speaking of streaming shows, Netflix’s “The Queen’s Gambit” won best limited series and best actress. While the show has amassed a following of over 62 million households that have streamed the show, the chess industry has seen a residual increase in popularity since it aired. Within one week after the show aired on Netflix, Amazon searches for chess sets increased by 857% and stayed up by around 364% the following month. With two new shiny awards under its belt, will “The Queen’s Gambit” increase chess set sales again?

 

  • Gatorade is engraining itself even more into the fitness and health industry with a new wearable sweat patch. Named “Gx Sweat Patch,” it will help users customize their hydration preferences to support their workout and fitness goals. The single-use patch will collect sweat samples that are “scanned” into the app and give users personalized tips. It’s planned to pair with a Gatorade-made app that will also pair with Apple Health, Garmin Connect and Strava.

 

We hope you have a great rest of your week and we’ll see you back on the blog next Monday!