Education Client Spotlight

Nonprofit K-12 school exclusively for homeless youth.

  • Hired as agency of record to promote the unique education and humanitarian approach in support of the school’s Capital Campaign for a new $14M+ campus to double its student capacity

 

  • Developed a series of strategic press-worthy activities

 

  • Identified, vetted and coordinated human-interest stories

 

  • Prepped all interviewees, handling highly sensitive personal situations while coaching for optimal interviews to help the school raise money

 

  • Managed a statewide and national crisis communication campaign (op eds, policy maker outreach, key messaging, speech writing and more) surrounding a proposed bill that would eliminate federal funding

Results Included: 

  • Secured 177 million positive earned media impressions in just nine months

 

  • Saturated the local and super-regional media outlets: 112 stories in Southern California alone

 

  • Secured a lengthy feature segment on The TODAY Show filmed at the school and featuring several students, parents and teachers, and immediately resulted in hundreds of new donations and inquiries

 

  • Secured a segment on The Ellen DeGeneres Show in which, in conjunction with Skype, the show also made a $50,000 donation

 

  • Secured countless trade and national news stories including features in Bloomberg Radio, Education News, Education Week, Huffington Post, CFO Weekly, Who Did Good Today, and many more

 

  • Exceeded the fundraising goal before the end of the Capital Campaign, allowing the school to break ground ahead of schedule

 

  • Groundbreaking and grand opening events each had hundreds of people in attendance

 

  • The school continued to receive donations well beyond what was anticipated, allowing them to expand the executive team, enhance the new campus and otherwise set the school up for long-term success

     

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