Education Client Spotlight
Nonprofit K-12 school exclusively for homeless youth.
- Hired as agency of record to promote the unique education and humanitarian approach in support of the school’s Capital Campaign for a new $14M+ campus to double its student capacity
- Developed a series of strategic press-worthy activities
- Identified, vetted and coordinated human-interest stories
- Prepped all interviewees, handling highly sensitive personal situations while coaching for optimal interviews to help the school raise money
- Managed a statewide and national crisis communication campaign (op eds, policy maker outreach, key messaging, speech writing and more) surrounding a proposed bill that would eliminate federal funding
Results Included:
- Secured 177 million positive earned media impressions in just nine months
- Saturated the local and super-regional media outlets: 112 stories in Southern California alone
- Secured a lengthy feature segment on The TODAY Show filmed at the school and featuring several students, parents and teachers, and immediately resulted in hundreds of new donations and inquiries
- Secured a segment on The Ellen DeGeneres Show in which, in conjunction with Skype, the show also made a $50,000 donation
- Secured countless trade and national news stories including features in Bloomberg Radio, Education News, Education Week, Huffington Post, CFO Weekly, Who Did Good Today, and many more
- Exceeded the fundraising goal before the end of the Capital Campaign, allowing the school to break ground ahead of schedule
- Groundbreaking and grand opening events each had hundreds of people in attendance
- The school continued to receive donations well beyond what was anticipated, allowing them to expand the executive team, enhance the new campus and otherwise set the school up for long-term success
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