Unique fitness product for all levels, from active lifestyle enthusiasts to elite athletes
Bolt PR was hired to launch the first and only portable, lockable and waterproof foam roller
Secured nearly 84 million media impressions in first few months of campaign, including: About.com Health, ACE Fitness, Austin Fit Magazine, Club Industry Magazine, CNN Health, Denver Life Magazine, DudeIWantThat.com, Examiner.com, Fit Bottomed Girls, Fox News, Glamour, Huffington Post, LIVESTRONG.com, MizzFit.com, Muscle & Fitness Magazine, San Diego Family Magazine, Triathlete Magazine, and many more
Secured media appointments in NYC for coverage with: Good Housekeeping, Health, SELF, Yahoo! Health
Helped attract ambassadors and affiliates to join the team, including personal trainers, Olympians and NFL athletes
Secured social media endorsements/testimonials from more than a dozen top NFL athletes through relationships with sports agencies
Partnered with Instagram fitness influencers for brand engagement and sales conversions of the products
Secured direct sales opportunities with targeted online distributors, including Touch of Modern, Aha Life and more