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With a deep bench of expertise in franchise growth and development, Bolt PR dove in head first to build out a comprehensive brand awareness and lead generation strategy for a leading home services franchise, recognizing the strength of the opportunity for the franchise and potential franchisees. Working closely with their franchise development team and key franchisees, Bolt built a customized and multi-faceted approach, identifying low-hanging fruit to boost awareness and credibility, while also implementing a paid strategy to support lead generation.
Partner with usWith available markets and franchise opportunities across the country, the independent home services franchise needed to increase qualified leads for franchise development. Identifying individuals with the right core values, financial requirements and relevant experience can prove challenging without a customized paid strategy. In addition, without comprehensive brand awareness of their franchise offerings, the brand was missing opportunities to capture the attention of those who fit their target market.
Tapping into their deep franchise network, Bolt PR worked closely with franchisees to capture their stories, craft relevant storylines and syndicate those opportunities with relevant media publications. Integrating earned media with organic social media, Bolt PR magnified awareness of the brand with the goal to make the franchise a recognizable name in their industry. While PR and social supported top-of-funnel marketing, our team optimized the brand’s owned channels, such as their franchise-focused website, providing recommendations for more impactful conversions, as well as search engine optimized content, to capitalize on opportunities to improve search rankings with target keywords. Finally, we developed a custom paid strategy to focus on lead generation, targeting qualified individuals that fit the needs of their prospective franchisees.
Through a multi-channel approach, Bolt PR was able to boost top-of-funnel awareness, while also driving qualified leads for franchise developments. In the first seven months of partnership, the franchise brand experienced an increase in organic website clicks by 47%, demonstrating the impact of increased awareness through earned media, as well as owned channels, such as social media. In addition, search engine optimizations for the website, and SEO-driven content development increased CTR by 44% with an increase in overall search position by 11 spots, resulting in over 60 organic leads. Finally, Bolt PR drove over 200 marketing qualified leads through an effective and dynamic paid strategy, identifying potential franchisees that showed high-interest intent in target locations.
Not sure where to start?
Contact our team to start the conversation around a customized marketing campaign dedicated to your personalized business goals. From PR to content creation and digital marketing, you tell us how far you want to take your brand, and we’ll do the rest.
We can’t wait to hear from you!
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