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Breaking into a new market, a consumer tech brand turned to Bolt PR for its first big push stateside. Our team successfully coordinated several product launches, some of which resulted in products selling out within 30 days. See what PR services helped lead the brand to massive success in the U.S.
Partner with usA global consumer tech company turned to Bolt PR to drive sales nationwide. This was the brand’s first marketing push in the U.S., so the brand was virtually unknown at the time.
We’ve successfully coordinated more than 23 new product launches, which include a heavy educational PR push, in-depth product reviews, gift guide inclusions and experiential activations. On four different occasions, media coverage directly drove products to sell out all of the quarterly inventory, and, as a result, our launch plans have become the global standard for the brand. Our team has planned and managed numerous Media Events in New York, confirming dozens of media attendees, and over 100 RSVPs from industry insiders. And our work has extended to influencer activations, virtual press events, on-site press activations at conferences and tradeshows, and even webinars.
In the first year, we grew the brand’s share of voice by 5% among global competitors. Over the years, our team has secured top-tier media placements in print, online and broadcast outlets that include: The New York Times, Business Insider, The Wall Street Journal, Forbes, CNET, Reader’s Digest, Venture Beat, PC Mag, Digital Trends, PC Gamer, Tom’s Guide, TechRadar, Uncrate, Esquire, Rolling Stone, Forbes, Men’s Journal, Venture Beat and so many more.