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Bolt PR was engaged by a new Dallas restaurant and venue to tell their brand story to drive awareness, traffic and demand as they entered the market. Through regional media and influencer relations, on-premise tasting events, grand opening activations, and comprehensive social media management, our team dished up results that literally packed the house. During the grand opening weekend alone, the dining and entertainment destination had lines around the corner, with wait times consistently ranging between 30 minutes and two hours, and a whole community of new loyal customers.
Partner with usThe Dallas restaurant concept had everything it needed to be a huge hit - great food, great drinks, a laid-back atmosphere, live music and a killer venue, complete with private spaces to rent for parties and celebrations. But in a highly saturated Dallas foodie market, our PR team had to nail the message to show just how special this dining and entertainment destination truly is to drive customers.
Bolt PR got to work planning a VIP Preview Party and Grand Opening weekend, inclusive of media tasting events and on-site activations such as special promos, merch giveaways, and, as a pet-friendly venue, a local on-site pet adoption. Our Dallas PR team hosted more than two dozen Dallas media and influencers and their guests during a soft opening, secured 54 media and influencer placements in less than 60 days, packed the Grand Opening weekend with constant wait times, and hosted over 65 hand-picked VIP RSVPs to experience the venue firsthand. Our Bolt digital marketing team also manages the venue’s social media, growing Instagram to more than 3,500 followers, and earning more than 10,000 engagements on Facebook and Instagram during the grand opening weekend alone.
Following the grand opening, Bolt PR continues to focus on media and influencer relations and social media management to drive sustained momentum on both weekdays and weekends for the F&B concept. Leveraging timely promotions and seasonal observances, our team has continued to land top regional coverage in Eater Dallas, Dallas Morning News, WFAA, CW33, D Magazine, to name a few, and even national coverage with MSN and Eat This, Not That!
Not sure where to start?
Contact our team to start the conversation around a customized marketing campaign dedicated to your personalized business goals. From PR to content creation and digital marketing, you tell us how far you want to take your brand, and we’ll do the rest.
We can’t wait to hear from you!
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